Starting a business

All businesses however big they may be today, start small . During an economic boom, as paper money is generated in the stock market, it is often fashionable to start a business. If the founders of the business are good at marketing their idea, they may get funding and be able to over hype their idea in the market.

However, for a business to succeed in the long term it should:

  • Fulfill a need in the marketplace
  • There should be sufficient demand for the product or service
  • It should be economically feasible.
  • There should not be much competition

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